How to get nearly 90% of students to vote

By St. Olaf Magazine


To create a strong voting culture, Liu and Cheek focused on peer-to-peer mobilization. They built a toolkit for a team of 70 election ambassadors, equipping them with the plans and skills they needed to talk to students about voting. They hosted a webinar series for the entire campus community on various election topics, wrote a Student View column on why casting a ballot is so important, did an Instagram takeover on the college’s account, and set up tables around campus to talk to students about voting and provide information. And as the pandemic fundamentally altered how many people across the nation engaged in the election, they continued to tailor their efforts to what worked best for St. Olaf students.

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