Senior Media Relations Manager | Communications
The Center for Law and Social Policy (CLASP) is a national, nonpartisan, anti-poverty organization advancing policy solutions that work for people with low incomes and people of color. We advocate for public policies and programs at the federal, state, and local levels that reduce poverty, improve the lives of people with low incomes, and advance racial and economic justice. Our solutions directly address the barriers individuals and families face because of race, ethnicity, low income, and immigration status.
For more than 50 years, we have kept our vision alive through trusted expertise on policy and strategy, knowledgeable and committed staff, partnerships with directly impacted people and grassroots leaders, and approaches to economic and racial justice that are bold, innovative, and inclusive.
Within our broad anti-poverty mission, CLASP is organized around five policy teams: Child Care and Early Education; Education, Labor & Worker Justice; Income and Work Supports; Immigration and Immigrant Families; and Youth Policy. The Youth Policy team houses two cross-cutting bodies of work focused on the justice system and mental health.
CLASP Values for Racial Equity
We understand that inclusion is only the first step toward fostering sustainable racial equity in our society and organizational culture. At CLASP, we value the importance of including multiple perspectives in shaping our organizational culture and engaging in our policy and advocacy efforts. However, we also know that to move beyond inclusion and achieve true racial equity, we must be intentional in centering and prioritizing the voices, perspectives, and lived experiences of people of color. For true and sustainable change to happen in our country, historically white-led policy and advocacy organizations must commit to full and immersive racial equity.
About CLASP’s Communications Team
The communications team is responsible for providing strategic communications guidance and overall tactical support to CLASP’s policy teams. Among the key communications functions provided by the team are editorial support and review, media relations, digital/website and social media engagement, event support, and marketing/writing support for CLASP fundraising efforts.
We are adding a new senior media relations manager position to our five-person communications team.
The senior media relations manager will be responsible for leading and managing a national and regional media strategy for the organization that builds on and strengthens CLASP’s reputation as a “go-to” resource to media. We are looking for someone who knows how to secure earned media coverage that highlights CLASP’s advocacy and the expertise of our policy teams. The senior media relations manager will be a strategic partner and counselor to CLASP leadership and policy teams on media engagement, op-ed planning and pitching, high-profile media/interviews, and tactics that elevate and amplify CLASP’s mission and goals, including the influence of racial equity in policy.
This position is based in the Washington, D.C., office and reports to the deputy executive director for external affairs and strategic communications. CLASP is currently working under a hybrid office model.
- Develop and manage CLASP’s media outreach strategies and tactics, as well as lead planning for media engagements that showcase CLASP and its policy priorities, team portfolio, and expertise.
- Use skills acquired through previous successful media relations experience to secure media coverage that enhances the visibility of CLASP leadership and policy teams as thought leaders and the “go-to” resources on major policy initiatives.
- Build, expand, and nurture relationships with national and regional media/news outlets and staff, editorial boards, and high-profile, influential print and broadcast media/columnists.
- Write media pitches, draft media advisories and press releases, and step in to assist with other communications tasks, including occasional editorial review support, social media content development, and posting.
- Provide strategic communications and tactical guidance/advice to leadership and policy teams as they plan advocacy and outreach for CLASP policy priorities.
- Guide the development of rapid response strategy/tactics and crisis communications planning.
- Build and strengthen our organization’s visibility and engagement with diverse audiences, particularly with multicultural news outlets.
- Skilled in writing, editing, and pitching written and visual material such as op-eds, blogs, reports, advisories, briefs, fact sheets, and reports.
- A passion for news, with a keen awareness of key public policy conversations/debates and what’s trending—or on the horizon.
- Experience working in policy/advocacy communications in the nonprofit policy arena and a team-oriented and highly collaborative environment.
- Excellent written and oral communicator comfortable working and engaging with knowledgeable policy expert colleagues.
- Displays confidence and sound judgment.
- Comfortable with and skilled at proactive outreach to reporters, editors, producers, writers, columnists, and multicultural media outlets.
- A sense of humor and willingness to bring innovative ideas for media outreach.
- Proficiency with communications technology and tools like Cision (online media contact database), Microsoft Office, and Google Suite.
- Familiarity with content management systems (CMS) platforms (e.g., WordPress) and creative tools (e.g., Adobe Creative Clouds programs including Photoshop, Illustrator, etc.) is a plus but not required.
- BA/BS and at least six years of communications-related experience focused on media relations. .
We have a mandatory vaccine policy as a condition of employment (applicable accommodations apply).
$96,000-$111,000 (Salary is commensurate with experience.)
CLASP offers exceptional benefits, including several health insurance options (most that currently require no employee-paid premiums). In addition, we provide the following benefits that currently require no employee-paid premiums: dental insurance, vision insurance, life insurance, short- and long-term disability insurance, and long-term care insurance. Additionally, we offer a 403(b)-retirement program with employer contributions, flexible spending accounts, and a no-cost gym onsite at our D.C. office. Finally, we provide generous vacation (4 weeks in the first year), paid sick leave (3 weeks annually), two personal days a year, paid family and medical leave, and paid holiday schedule.
Please send a cover letter explaining your interest in CLASP’s mission and why you are the best candidate for this position, along with your resume and 2-3 writing samples (press releases, media advisories, messaging documents, blogs, op-eds, statements, or original pieces you authored).
Applications will be accepted on a rolling basis. People of color are encouraged to apply.
Incomplete applications will not be considered. You must send all requested materials and follow the process outlined above to be considered. No phone calls, please.
CLASP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws