Senior Media Relations Manager
The Center for Law and Social Policy (CLASP) is a national, nonpartisan, anti-poverty organization advancing policy solutions that work for people with low incomes and people of color. We advocate for public policies and programs at the federal, state, and local levels that reduce poverty, improve the lives of people with low incomes, and advance racial and economic justice. Our solutions directly address the barriers individuals and families face because of race, ethnicity, low income, and immigration status.
For more than 50 years, we have kept our vision alive through trusted expertise on policy and strategy, knowledgeable and committed staff, partnerships with directly impacted people and grassroots leaders, and approaches to economic and racial justice that are bold, innovative, and inclusive.
Within our broad anti-poverty mission, CLASP is organized around five policy teams: Child Care and Early Education; Education, Labor & Worker Justice; Income and Work Supports; Immigration and Immigrant Families; and Youth Policy. The Youth Policy team houses two cross-cutting bodies of work focused on the justice system and mental health.
CLASP Values for Racial Equity
We understand that inclusion is only the first step toward fostering sustainable racial equity, in our society and organizational culture. At CLASP, we value the importance of including multiple perspectives in shaping our organizational culture and engaging in our policy and advocacy efforts. However, we also know that to move beyond inclusion and achieve true racial equity, we must be intentional in centering and prioritizing the voices, perspectives, and lived experiences of people of color. At CLASP, racial equity is our core value and informs all aspects of our organizational culture and the way we think about and approach our policy, issue, and advocacy areas. For true and sustainable change to happen in our country, historically white-founded and led policy and advocacy organizations must commit to full and immersive racial equity.
About CLASP’s Communications Team
The communications team is responsible for providing strategic communications guidance and overall tactical support to CLASP’s policy teams. Among the key communications functions provided by the team are editorial support and review, media relations, website and social media engagement, event support, and marketing/writing support for CLASP fundraising efforts.
We are adding a new position, senior media relations manager, to our five-person communications team. The senior media relations manager will be responsible for leading and managing organizational media strategy and outreach at the national and state level to continue strengthening and building CLASP brand and visibility. We are looking for someone who knows how to secure earned media coverage that highlights CLASP’s thought leadership and the expertise of our policy teams. The senior media relations manager will be a strategic partner and counselor to CLASP leadership and policy teams on media advocacy, op-ed planning and pitching, high-profile media/interviews, and tactics that elevate and amplify CLASP mission and goals, including the influence of racial equity in policy.
This position is based in the Washington, D.C., office and will report to the deputy executive director for external affairs and strategic communications.
- Develop and manage CLASP media outreach strategies and tactics, as well as lead planning for media engagements that showcase CLASP and its policy team portfolio and expertise.
- Use skills acquired through previous successful media relations experience to secure media coverage that positions CLASP leadership and policy teams as thought leaders and the “go-to” resources on major national/federal policy initiatives.
- Build, expand, and nurture relationships with national and regional media/news outlets and staff, editorial boards, and high-profile, influential print and broadcast media/columnists.
- Provide strategic communications and tactical guidance/advice to leadership and policy teams as they plan advocacy and outreach for CLASP policy priorities.
- Provide guidance on the development of rapid response strategy/tactics and crisis communications planning.
- Build and strengthen our organization’s visibility and engagement with diverse audiences, particularly with multicultural news outlets.
- Step in to support and back up other communications team members as needed, including occasional editorial support, social media content development, and posting.
The successful candidate will be passionate about using communications advocacy to support the CLASP policy agenda rooted in a vision for racial, social, and economic justice and equity for all. In addition, the individual will have a commitment to CLASP’s mission of reducing poverty, addressing institutional racial inequities, and improving the lives of people with low incomes.
- Skilled with experience in writing, editing, and pitching written and visual material such as op-eds, blogs, reports, advisories, briefs, fact sheets, and reports.
- A passion for news, with a keen awareness of key public policy conversations/debates and what’s trending—or on the horizon.
- Experience working in policy/advocacy communications in the nonprofit policy arena and a team-oriented and highly collaborative environment.
- Excellent written and oral communicator who is comfortable working and engaging with knowledgeable policy expert colleagues.
- Displays confidence and sound judgment. Can work collaboratively and independently with colleagues internally and is comfortable with proactive outreach to reporters, editors, producers, writers, columnists, and multicultural media outlets.
- A sense of humor and willingness to bring innovative ideas for media outreach.
- Proficiency with communications technology and tools like Cision (online media contact database) and Microsoft Office, Excel, and Google Suite.
- Familiarity with content management systems (CMS) platforms (e.g., WordPress) and creative tools (e.g., Adobe Creative Clouds programs including Photoshop, Illustrator, etc.) is a plus, but not required.
- BA/BS and at least six years of communications-related experience focused on media relations. In addition, candidates with some combination of college and/or work experience who can clearly demonstrate proficiency in the skills outlined in this announcement may be considered.
Full COVID 19 vaccinations required for new hires effective early February 2022 or required weekly negative covid test (for non-vaccinated employees) with documentation shared with Human Resources.
Salary range $89,000 - $102,000
Salary is commensurate with experience. CLASP offers exceptional benefits, including several health insurance options, dental insurance, life, long-term disability insurance, long-term care insurance, 403(b) retirement programs, flexible spending accounts, generous vacation, paid sick leave, and paid family and medical leave, and holiday schedules.
Please send a cover letter explaining your interest in CLASP’s mission and why you are the best candidate for this position, along with your resume and 2-3 writing samples (press releases, media advisories, messaging documents, blogs, op-eds, statements, or original pieces you authored).
Applications will be accepted on a rolling basis. People of color are encouraged to apply.
Incomplete applications will not be considered. You must send all requested materials and follow the outlined above to be considered. No phone calls, please.
CLASP is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.