Digital Specialist

ABOUT CLASP

The Center for Law and Social Policy (CLASP)—founded 50 years ago in Washington, D.C.—is a nonpartisan, nonprofit anti-poverty organization advancing federal, state, and local policy solutions for people with low incomes. We view all our work through a racial-equity lens, addressing the barriers people face because of race, ethnicity, and immigration status.

Within our broad anti-poverty mission, CLASP is organized around six policy teams: child care and early education, youth policy, postsecondary education and workforce development, income and work supports, immigration and immigrant families, and job quality. Over the past several years, we have integrated our work more extensively across teams, providing depth on crosscutting issues such as criminal justice reform and mental health.

CLASP works across all levels of government. Our federal policy work is informed by our technical assistance to states and local areas/institutions. And our ability to provide technical assistance is enhanced by our knowledge of federal policy.  CLASP is working to advance a vision for America rooted in economic security and racial equity, and which places the lives of low-income people and people of color at the center of a vision for a just and equitable nation.

ABOUT OUR COMMUNICATIONS TEAM

The communications team is responsible for providing strategic communications guidance and overall tactical support to CLASP’s policy team. Among the key communications functions provided by the team are: editorial support and review, media relations, website and social media engagement, event support, and marketing/writing support for CLASP fundraising efforts.

Throughout 2019, CLASP is celebrating our 50th anniversary.  The communications team plays a key role in supporting anniversary activities to enhance CLASP’s visibility, build donor support, and demonstrate the impact of 50 years of policy work. This includes a strong focus on digital communications, including video, social media, and website content.

The current team includes the deputy executive director for strategic communications and external affairs, a director of communications, a senior manager, and a communications associate. We seek to add a digital specialist who is creative, digitally savvy, high-energy, and strategic. He/she should have a vision for using digital and online assets to enhance our organizational profile and engage new audiences.

We want to create an inspired, interactive, active online presence for CLASP to build awareness; add to our growing community of supporters, partners, and followers; and encourage engagement with CLASP through our initiatives, events, and fundraising.

POSITION SUMMARY

The digital specialist will create, edit, produce, and promote digital content for CLASP’s growing online presence. This is an exciting opportunity for a creative and tech-savvy digital communications specialist with a passion for our mission and a desire to raise the visibility of issues affecting people with low incomes, along with immigrants and communities of color.

The ideal candidate will have a strong background in public policy, commitment to social justice, and the digital skills to help our organization better connect with audiences on a variety of platforms. The digital specialist will work closely with staff across the communications department and our policy teams.

As a key member of the communications team, this person will also develop a digital strategy to guide integrated digital, multimedia, and online outreach efforts. The strategy should provide a road map using digital assets and tactics to strengthen and enhance our online engagement with audiences as well as increase our reach and impact.

RESPONSIBILITIES

  • Develop integrated digital strategies across our website, email, and other digital platforms. 
  • Update website content through Drupal and WordPress, maintain content calendar for new posts and webpages, and select and upload stock images reflecting CLASP’s commitment to racial equity. (CLASP currently uses Shutterstock and Getty Images.)
  • Produce monthly website and social media analytics reports to track and analyze key communications metrics and compare them to external benchmarks.
  • Provide infographic design support, including conceiving and creating graphics to accompany blogs, briefs, or other CLASP materials as well as social media posts.
  • Manage CLASP’s social media presence (Facebook and Twitter) in partnership with the communications director and communications associate.  Maintain social media posting schedule. Draft, proofread, and post. Develop new strategies to help CLASP enhance our social media engagement and consider new tools and platforms.
  • Manage CLASP email marketing in collaboration with senior communications manager. Help to develop eblasts and maintain database of email subscribers. Help tailor emails to subsets of supporters, finding creative ways to communicate CLASP’s message and optimize delivery. Experience with SalsaLabs is ideal.
  • Collaborate with senior communications manager to consider and propose a new multimedia strategy to inform planning for CLASP to begin using more video and audio (podcasts) in our overall communications and outreach to new audiences.  This could include more live-streaming on YouTube, Facebook, and other digital platforms.
  • Other duties and responsibilities as may be assigned by the deputy executive director of strategic communications & external affairs and the senior communications manager.

EDUCATION/EXPERIENCE

Minimum of 3-6 years of directly relevant work experience is required. BA/BS is preferred. Candidates with some combination of college and/or work experience who can clearly demonstrate proficiency in the skills outlined in this announcement may be considered.

REQUIREMENTS

  • Demonstrated ability to write clearly and concisely.
  • Experience using social media platforms: Facebook, Twitter/Hootsuite/TweetDeck, and YouTube.
  • Experience using website content management systems (preferably Drupal and WordPress).
  • Intermediate proficiency with HTML, including experience editing code through email platforms, website content management systems, and/or software like Adobe Dreamweaver.
  • Interest or background in social justice, or progressive social change, and an ability to frame issues for specific audiences.
  • Experience developing and executing strategies that use digital communications tools to enhance messaging around policy issues and an organization’s goals.
  • Experience using email management tools (preferably SalsaLabs and Litmus).
  • Ability to work both independently and as a member of a team.

DESIRED SKILLS

  • Experience using Adobe Creative Cloud programs (Photoshop, Illustrator, InDesign, Premiere, After Effects, Lightroom).
  • Basic CSS knowledge.
  • Fluency in basic computer programs: Microsoft Office, Excel, and Google Suite.
  • Diligence and follow-through on many simultaneous communication threads.
  • Experience with video production and editing as well as audio or podcasting.

APPLICATION PROCESS

Please submit a cover letter explaining your interest in CLASP’s mission and why you are the best candidate for this position, along with your resume and 2-3 digital examples (graphics, social media posts, videos, and/or emails).

CLICK HERE TO APPLY